Within this year, billions will be spent on what's marketed as "personalized" or "precision" nutrition and healthcare. These programs and products are designed to circumvent the practitioner, going direct to consumer with the allure that a quiz, computer, and even access to a coach can get better outcomes without needing the practitioner. Decades of practice, research and evidence reveals a totally different reality. Integrative practitioners are the ones that can truly deliver on the promise of personalized medicine. Join Ashley Koff RD, Myles Spar MD and Tom Blue for an empowering, informative, essential session revealing the Why, How & What to help you harness your true Super Power. In this session, you will learn how to be better positioned to effectively compete against all the direct-to-consumer offerings that don’t deliver the individual caliber of personalized assessment, recommendations and support patients need for lasting better health outcomes.
Learning Objectives:
- Summarize how to position your practice to compete against direct to consumer "personalized" medicine offerings
- Review how one practitioner scales his practice with personalization
- Identify how to vet the needs of your practice to optimize resources for optimal results
