Within this year, billions will be spent on what's marketed as "personalized" or "precision" nutrition and healthcare. These programs and products are designed to circumvent the practitioner, going direct to consumer with the allure that a quiz, computer, and even access to a coach can get better outcomes without needing the practitioner. Research and the evidence that this audience brings from years to decades of practice reveals a totally different reality. That integrative practitioners are the ones that can truly deliver on the promise of personalized medicine. Join Ashley Koff RD, Myles Spar MD and Tom Blue for an empowering, informative, essential session revealing the Why, How & What to help you harness your true Super Power. Discuss how to effectively compete against the companies raising billions, offering direct to consumer tests & results, and even ones serving up digital solutions with coaches without integrating you the qualified practitioner.
- Summarize how to position your practice to compete against direct to consumer "personalized" medicine offerings
- Review how one practitioner scales his practice with personalization
- Identify how to vet the needs of your practice to optimize resources for optimal results