Dr. Barrie Tan is hailed as a trailblazer and the world’s foremost expert on vitamin E. A scientist first and foremost, Dr. Tan earned his Ph.D. in Chemistry/Biochemistry from the University of Otago, New Zealand and spent several years as a professor at UMass. His research expertise includes lipid-soluble nutrients (carotenoids, E vitamers, CoQ10, and omega-3s) that impact chronic conditions. He was the first to introduce tocotrienols benefits to the nutrition industry, and developed the first-ever tocopherol-free tocotrienol product derived from annatto. Beyond tocotrienol, Dr. Tan’s research now spans into geranylgeraniol, a critical endogenous nutrient for healthy aging. Dr. Tan continues to collaborate with numerous universities worldwide to further tocotrienol research.