JJ Virgin, CNS, BCHN, EP-C

Revolutionary health leader JJ Virgin is a triple-board certified nutrition expert, Fitness Hall of Famer, and a 4-time New York Times bestselling author. She has launched two multimillion-dollar businesses, including a 7-figure personal brand, and is a 3x Inc. 5000 Founder and top 10 finalist for the John C. Maxwell Leadership Award. As an authority on transformational leadership, JJ has coached some of the biggest names in health and helped transform the lives of millions around the world. She’s also the Chair of A4M’s Profitable Practice Blueprint, and the Nutrition & Fitness Speaker for Tony Robbins, as well as the Founder of the Health Business Growth Collective (formerly Mindshare), the most influential professional community in health. Under her leadership, it has propelled more New York Times bestsellers, PBS specials, and 7-figure brands than any other group in the industry. A 4 time New York Times best selling author, and a well-known media personality, JJ co-hosted TLC’s Freaky Eaters and served as the nutritionist for Dr. Phil’s Weight Loss Challenges. She’s appeared on PBS, The TODAY Show, Dr. Oz, Rachael Ray, Access Hollywood, and more. JJ also speaks regularly to audiences of 10,000+, sharing the stage with luminaries such as Tony Robbins, Seth Godin, Lisa Nichols, Gary Vaynerchuk, Dr. Mark Hyman, Dan Buettner, and Mary Morrissey. She is a long-time instructor for Tony Robbins’ Life Mastery program and the Chair of A4M’s Business Training Program. She is leading a bold new conversation around aging, mindset, and metabolism—anchored in her signature concept Muscle Changes Everything and the inspiring shift from “aging gracefully” to Aging Powerfully. Her mission is to challenge outdated weight loss models, help people and practitioners build strength from the inside out, and empower them to take control of their metabolism, health span, and long-term resilience. Her impact continues to grow through millions of views across YouTube, Instagram, and Facebook, and her chart-topping podcast, Well Beyond 40, which has surpassed 22 million downloads.